Thinkific is a platform for creating and selling online courses, communities, memberships, and other digital products. On Oct. 20, 2026, its US pricing page listed three self-serve plans: Start at $109 per month or $978 billed annually, Grow at $219 per month or $1,968 annually, and Expand at $499 per month or $374 per month when billed annually. Thinkific Plus has custom pricing. Payment processing and, with Stripe, a separate Thinkific gateway fee can add to the subscription cost.
Thinkific’s current US plans and prices
| Plan | Monthly billing | Annual billing | Main features listed by Thinkific |
| Start | $109 per month | $978 per year, or $82 per month shown as the equivalent; save $330 | Unlimited courses, one community, memberships, subscriptions, bundles, payment plans, certificates, assignments, live cohorts, and a custom domain |
| Grow | $219 per month | $1,968 per year, or $164 per month shown as the equivalent; save $660 | Start features, three communities, branding removal, exams and question banks, B2B sales and invoicing, API and webhooks, engagement reports, and phone and priority chat support |
| Expand | $499 per month | $374 per month shown as the equivalent; $4,488 per year; save $1,500 | Grow features, 10 communities with 200 spaces, 1,000 GB monthly video bandwidth, unlimited group sizes, email white-labeling, custom SSL, 15 administrators, partner revenue sharing, and dedicated launch support |
| Thinkific Plus | Custom | Custom | Enterprise features include SSO, SCORM, learning paths, CRM integrations, custom roles and analytics, and dedicated support. A branded mobile app is included on select contracts. |
Annual subscriptions are billed upfront. The $82 monthly equivalent for Start is rounded: $978 divided by 12 is $81.50. Thinkific displays Expand’s annual price as $374 per month equivalent; the $4,488 yearly total is that figure multiplied by 12. Prices are per site, and applicable taxes may be added at checkout.
Start covers course sales and basic community and membership offers. Grow is the step up for a creator who needs more communities, removes Thinkific branding, or wants B2B invoicing, API access, and the listed support options. Expand adds capacity for larger groups and teams, along with white-label email and more video bandwidth. Thinkific lists Plus for enterprise requirements such as SCORM and SSO; its price is custom, rather than a published fixed rate. Thinkific says Plus has no per-learner or setup fees.
Thinkific’s current public plan lineup lists Start, Grow, Expand, and Plus, not Basic. An August 2026 pricing notice gives legacy Basic pricing as $54 monthly or $475 annually. That figure is separate from the current public signup lineup.
Payment fees can sit outside the subscription
For US businesses, Thinkific Payments charges 2.9% plus $0.30 for each successful domestic credit-card payment. Additional fees can apply depending on the transaction:
| Thinkific Payments fee | Published rate | When it applies |
| Domestic US credit-card processing | 2.9% + $0.30 | Each successful payment |
| International-card surcharge | +1.5% | When the card is international |
| Currency conversion | +1% | When conversion is required |
| Recurring or installment payment surcharge | +0.7% | For subscriptions or payment plans |
| Sales Tax & VAT solution | 0.5% | When the solution fee applies; it can apply even when the calculated tax rate is zero |
Thinkific’s separate gateway fee is for eligible US Stripe transactions. Its fee schedule lists 2% for Start, 1% for Grow, and 0.5% for Expand, applying to the first $1 million in annual sales. Thinkific Payments avoids this additional gateway fee, but its payment-processing fees still apply.
For example, a $100 one-time sale paid by a domestic US credit card through Thinkific Payments incurs $3.20 in listed processing fees: 2.9% of $100, or $2.90, plus $0.30. The creator receives $96.80 before the subscription, refunds, taxes, or any other applicable fees. If the same sale goes through Stripe, Thinkific’s separate gateway fee would add $2 on Start, $1 on Grow, or $0.50 on Expand, before Stripe’s own processing charges.
The trial, student limits, and optional app
Thinkific offers a 30-day trial for its self-serve plans and no permanent free signup plan. Start, Grow, and Expand each list a limit of up to 10,000 current students. Thinkific defines current students as unique students with unexpired access to at least one course. Plus capacity is custom.
The branded mobile app is an optional $199 per month on the public pricing page. Thinkific says it is included on select Plus contracts.
Email automation is not the same as bulk email
Thinkific includes Email Automation on its current plans. It supports sales flows and abandoned-cart emails, but the documented triggers and exit conditions have limits. Bulk email to students is not included on Start; Thinkific lists it on Grow and Expand.
On Sept. 17, 2026, Thinkific stopped updating Email Automation performance analytics. Published flows continue to send. Creators who need broad campaign tools should distinguish these automated flows from bulk email, which has its own plan gate.
When LearnWorlds may fit a different need
Thinkific and LearnWorlds put different plan and fee conditions around specific features. LearnWorlds Starter costs $24 per month when billed annually, or $288 per year, plus $5 per paid enrollment. Its Pro Trainer plan costs $79 per month when billed annually, lists up to 20 SCORM uploads, and has no enrollment fee. Thinkific lists SCORM on custom-priced Plus.
| Decision | Thinkific | LearnWorlds |
| Published annual entry plan | Start: $978 per year, shown as $82 per month equivalent | Starter: $288 per year, shown as $24 per month equivalent, plus $5 per paid enrollment |
| SCORM | Listed on custom-priced Plus | Pro Trainer: $79 per month equivalent billed annually, with up to 20 SCORM uploads |
| Enrollment or gateway charges | Thinkific Payments processing fees apply; eligible Stripe transactions also incur a Thinkific gateway fee | Starter charges $5 per paid enrollment; Pro Trainer lists no enrollment fee. Payment-gateway processing charges are separate. |
For a creator who needs SCORM and wants a published plan price, LearnWorlds Pro Trainer lists both. Thinkific places SCORM on custom-priced Plus. For a creator comparing entry plans, LearnWorlds Starter has a lower annual subscription total, with an additional $5 charge for each paid enrollment; Thinkific’s payment costs depend on the chosen processor and transaction.
Course price and Thinkific plan price are different
The Thinkific subscription is the creator’s platform cost. The course price is what learners pay, and creators set it separately. Alethea Tuitahi’s walkthrough, published Feb. 14, 2023, shows course-level pricing options and purchase buttons on a course landing page. Its example uses a $70 one-time payment or $35 per month for two months, both totaling $70.
Payment methods depend on the creator’s country
Thinkific lists Thinkific Payments, Stripe, and PayPal as native payment integrations; it does not list Payoneer as a native integration. Thinkific recommends Stripe where Thinkific Payments is unsupported. Its native PayPal integration has restrictions, including support for one-time payments. An external payment solution requires a separate plan for enrolling students and notifying them, through manual steps or supported automation.
